During the Christmas season, consumers in Germany often looked to online rather than physical stores for a variety of items on their Christmas list. For 2021's Christmas season, more than half of consumers said they preferred to purchase event tickets and consumer electronics via online channels rather than in physical retail stores. When it came to food and beverages, however, there was a clear preference for physical stores, as only about ten percent of respondents indicated preferring online shops for this category.
Which Christmas gifts do you prefer buying online rather than at retailer stores?
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Statista Survey. (December 16, 2021). Which Christmas gifts do you prefer buying online rather than at retailer stores? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1076721/christmas-gift-shoppers-buy-online-germany/
Statista Survey. "Which Christmas gifts do you prefer buying online rather than at retailer stores? ." Chart. December 16, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1076721/christmas-gift-shoppers-buy-online-germany/
Statista Survey. (2021). Which Christmas gifts do you prefer buying online rather than at retailer stores? . Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1076721/christmas-gift-shoppers-buy-online-germany/
Statista Survey. "Which Christmas Gifts Do You Prefer Buying Online Rather than at Retailer Stores? ." Statista, Statista Inc., 16 Dec 2021, https://www.statista.com/statistics/1076721/christmas-gift-shoppers-buy-online-germany/
Statista Survey, Which Christmas gifts do you prefer buying online rather than at retailer stores? Statista, https://www.statista.com/statistics/1076721/christmas-gift-shoppers-buy-online-germany/ (last visited August 24, 2024)
Which Christmas gifts do you prefer buying online rather than at retailer stores? [Graph], Statista Survey, December 16, 2021. [Online]. Available: https://www.statista.com/statistics/1076721/christmas-gift-shoppers-buy-online-germany/